I have been working very closely with the Charlotte, NC based lifestyle publication entitled “ELEVATE Magazine” to create an identity and advertising campaign for their upcoming “2007 Lifestyle Awards.” These awards are a kind of “Best Of…” for Charlotte. The purpose of this promotion is to raise awareness and strengthen the ELEVATE brand while involving the residents of Charlotte in voting for their favorite places for all kinds of categories all over the city. It was very important to give the entire campaign a fun, energetic look and feel to raise excitement and get people involved with voting.
This is the logo for the 2007 Lifestyle Awards. It has been very well received by the public and there has been a tremendous turn-out so far with voting. Keep checking out ELEVATE Magazine for updates and visit www.elevatecharlotte.com to vote for your favorites! There will be a big awards gala event in November to announce the winners, as well as, the entire November issue of the magazine dedicated to the Lifestyle Awards winners. Looks like I’ll be pretty busy with this campaign for a few more months…
‘Til next time kids,
Justin
