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The News

Keep up with all the latest ramblings and musings from a small creative studio.

New ADC Branding & Website

Recently wrapped up a new branding and web development project for Matthews, NC based construction/site development company “Advanced Development Concepts LLC.”

This project started off with an updating to their current corporate identity. They didn’t want to totally re-invent the wheel with their logo, because their current logo has some built-in recognition regionally with their customer base. Instead we decided to take the existing mark and give it a nice update to better reflect the size of their organization, and their professional capabilities. One of the most recognizable aspects of the logo is the use of sharp angles in the text and the crescent moon shape. This angle was further accentuated throughout the rest of the identity package in the letterhead, envelopes and also as a custom di-cut on the new business cards.

When it came down to the web development, ADC wanted to be portrayed as a modern, professional site development organization. Because of the stiff competition for development projects with other companies their size, ADC needed to stand out with a better identity that shows them in a more professional light than that of their competition. Through the use of a clean layout accentuated with dark blue and orange, the new ADC website is ready to show potential clients that this is a professional organization capable of handling any project.

To further the ease of updating the site, we implemented a custom Content Management System (CMS) that allows ADC employees to post new information, job openings, etc… at any time. Other functionality includes a photo gallery controlled through the CMS, online employment application, contact forms and the ability to be scaled to fit the future growth of the company.

We had a great time working with everyone at ADC on the new branding and web development projects. I hope your new identity serves you well!

On to the next project!