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The News

Keep up with all the latest ramblings and musings from a small creative studio.

NEW Sports & Fitness Clubs website launch

As the years have gone by we have continued our work with Sports & Fitness Clubs (SF), riding the wave of growth with them from small, start-up into the second largest fitness chain in the Charlotte, NC area. SF started out 2012 with a bang! With the grand opening of their seventh location in the Indian Trail area of Charlotte, and now with the launch of their newly redesigned/re-developed website they’re ready for yet another year of remarkable growth.

In September of 2011, we met with the owner of the SF chain and decided that it was time to do a complete overhaul on the SF website. When we originally built the first SF website back in 2008, we were just getting the brand off the ground and built the site to grow with them for a few years. Those few years have been pretty great for SF, and it was becoming more and more apparent that the original version of the site just wasn’t cutting it anymore. So we undertook the challenge of re-thinking the way the site worked from the ground-up. We looked at what was working and what was not fulfilling expectations, and re-worked the site to keep up with the stunning growth of the SF chain. The outcome of this planning is the newly re-designed and re-developed SF website.

If you haven’t had a chance to drop by a SF location and check it out for yourself yet, I would highly recommend that you do! SF locations are by far the most professional and cleanest fitness centers in the area. Trust me, if you’re into fitness, you’ll want to stop by and check them out.