TRUCOCO reached out to Sublmnl to develop product branding and labeling for a new line of flavored coconut water. They began their business in South Africa, and upon relocating the business to the United States, it was time to re-develop the brand and make it more user-friendly for the U.S. market. Being all natural and organic, they wanted a brand that stood out from the typical “green” organic look that many of their competitors have employed. We developed a brand image that was fun, energetic and really solidified the TRUCOCO brand into the active lifestyles of their target demographic. After a successful nationwide roll-out of the coconut waters, we continued our work with TRUCOCO to develop product branding for their line of flavored coconut chips and coconut oil spreads all endorsed by celebrity fitness advocate Suzanne Somers. The concept of this brand is to showcase TRUCOCO’s products as healthy, fun and delicious foods that can keep up and energize your active lifestyle.