2011 has been the year of beer here at Sublmnl Design! It all started in January 2011 with a call from the organizers of one of the largest beer/brewer’s festivals in the Southeastern United States, and the largest annual beer event in Charlotte, NC, the Annual Charlotte Oktoberfest. (You can learn more about our work on the Charlotte Oktoberfest here). After a hugely successful event, the work we created for the Oktoberfest was noticed by another event organizer who was in the process of creating a new, and unique, beer festival focusing solely on Charlotte area breweries.
Over the past few years, Charlotte, NC has began to put itself on the map in the craft beer world (check out our client The Olde Mecklenburg Brewery who are a leader in this new push for local craft beer) and the Queen City Brewer’s Festival organizers are out to bring even more awareness to these great local brews!
Sublmnl Design’s involvement in this event has been creation of a new event website and social media integration. Normally, we create a brand from the ground-up, but the guys over at Beast Syndicate did a great job developing the QCBF brand, so why mess with a a good thing? We took the work that was previously created and built on that to create a “finished” look and a professional image that would portray this event for what it is, a great addition to the thriving Charlotte craft beer scene.