We recently got a unique opportunity to work with a great organization, the Make-A-Wish Foundation of Central and Western NC. When we were approached by MAW and asked to work with them on their biggest, black-tie, fund-raising event of the year, “The Wish Ball,” I was initially a little flattered, and immediately said “Yes! Anything you need.” Since that initial conversation, we have worked closely with MAW to develop a branding scheme, advertisements and a web presence for this great event that will help raise money used to grant “wishes” for children with life-threatening conditions.
It was important to portray this event in an elegant manner, all the while keeping a sense of child-like whimsy to represent the purpose of the organization and event. Another major part of the project is the use of imagery of actual local “wish-kids” who have benefited from the generous donations of the local patrons who have/are giving money to MAW. The use of the children gives the event a sense of humanity and allows the invitee’s a sense of connection and personal investment into this cause… so it’s more than just “I’m going to donate money as a tax write-off.” They get a sense of personal connection and have the mentality of “I’m giving so that a child can have a dream come true.” I am proud to be donating work to help out such a great organization, and I hope to see all of you at The Wish Ball on January 21, 2011!
“I wanted to personally send a note of sincere thanks for all you have done. I don’t know how we could have pulled this off without you! I am extremely grateful for everything!”
– Doug Hartjes | President, Make-A-Wish Foundation of Central & Western NC